SUZIROHER ECOMMERCE SITE

“The accessory business is driven on newness, and that’s what our company is all about. Being on the leading edge of construction, new materials, design, and quality. It’s a great challenge.” –Suzi Roher.

When this customer first contacted us, they were very straight forward on what they wanted: The best that NetSuite has to offer in terms of functionality, and the best we could offer in terms of design and implementation.

The idea was that when one of their customers entered their site, they would feel like they were shopping at Gucci's or Christian Dior's site; with a high level of sophistication.

To achieve this, we put our resident Flash Guru to work.

The challenge now, was to seamlessly implement a flash based site with NetSuite and all of its functionalities.
This was done by basing most of the site in Flash itself, with some HTML templates to bring it all together.

Thanks to NetSuite's customization capabilities, we were able to keep the same elegant look and feel from landing page, until the customer finishes a purchase in the shopping cart.

Based on Suzi Roher's photo shoots in Europe, we created a collage and transformed it into the site's home page.
Following the same line of design with Flash, we developed a very smooth drop-down menu that puts the customer one click away from accessing any other page on the site.

Suzi Roher doesn't only cater to the American public, but also to Canada and Europe, this is why the landing page is an important feature, allowing you to choose your area of residence, changing the currency values in the store area to reflect this.

Suziroher.com offers two different shopping areas; one for retail and another one for wholesalers.

The Shop Now (Retail) area was set up for quick and easy shopping, along with counting with a heavily customized advanced search option, that lets the customer search by Style Number, descriptive keywords, and or price.

The wholesale shopping area offers a different catalog and is set up with the Tab Audience feature, allowing them to decide who can view and shop in which area of the site.

We contemplated the possibility that customers might come in searching for items they've seen in several fashion magazine publications, such as Glamour, Accessories Magazine, Elle and others. So we set up an editorials section, allowing customers to get the information for those items, and quickly find them.

For those interested in the Suzi Roher brand, we set up a very stylish About Us section, along with a video section.

Almost every aspect of NetSuite allows for customization, even a simple landing page.
This particular one gives you the option to select your country of residence, and then sets the appropriate currency while you’re shopping.