SEM Strategies
Pay-Per-Click Strategies
PPC is an advertising model used by online Search Engines to attract visitors to advertisers’ site where the advertiser only pays when someone “clicks” on their Sponsored Link. The advertiser bids on specific keywords he believes his target market will type in the search bar when they are looking for a product or service the advertiser offers. When the viewer types in a keyword matching the advertiser’s list of keywords, the advertiser’s ad may be shown as a “Sponsored Link”. Sponsored Links are always well positioned at the top and sides of the natural (organic) search results, practically guaranteeing you top spots.
Gproxy Consulting Services can help develop a tactical Pay-Per-Click Campaign as a strategy against your direct competitors to ensure the best positioning possible within the search engine results. Another strategy we often recommend is to use PPC as a cost-effective way to research and test keywords, at least until the SEO strategies start taking effect and placing your website in the top spots in Organic (natural) Search Engine Results for your related search terms. We develop PPC campaigns with Google Adwords, MSN adCenter, and Yahoo Search Marketing, etc.
We perform proper bid management and analyze your current situation to see if it is worth bidding for the top spots...or not. Proper bid management starts with identifying the maximum cost per click you're willing to pay for a given keyword phrase and that is where Gproxy can help maximize your budget. Our goal as your eCommerce Consultant is to get you on the top organic positions, but in the meantime, a well thought out PPC campaign from a third party (Gproxy Consulting Services) could pay off, to be guaranteed in the very top spots. Have in mind that SEO results are not immediate, and we have the tools to create a strategic PPC Campaign that meets your budget as well.
Cost-Per-Action Campaigns
Gproxy consulting services can you formulate other forms of Search Engine Marketing strategies, such as a Cost-Per-Action (CPA) Campaign. CPA is considered today as one of the most effective forms of buying online advertising from a direct response advertiser's point of view. An advertiser only pays for the ad when a visitor takes some specifically defined ‘action’ in response to an ad. An ‘action’ can be a product being purchased, a form being filled, subscribing to a newsletter, etc. This is a very effective marketing strategy that Gproxy can assist you with.
Contact our Sales Consultants at 800.814.4761 for more information about this service
