eCommerce Business Plan
A very valuable feature we offer is a detailed ‘eCommerce Plan’. What is an eCommerce Plan? The eCommerce Plan is a Road Map to help guide your business in achieving its objectives while increasing your conversion rate and overall ROI.
When you have to remodel a kitchen, you don’t need someone to tell you “you need to hire a cabinet maker, a painter, and granite guy”, because you already know what you have to remodel. What you need is a professional to tell you “you need 42” maple cabinets, with a beige color tile back splash and Giallo Vicenza granite counter tops”. Well, that is what our eCommerce Plan does for you.
We conduct a thorough analysis of your business as a whole to clearly understand your objectives as a company. The eCommerce Plan will detail recommendations to follow for your business to develop online. Whether it is building a strong SEO strategy with a focus on link building, conducting a usability analysis using the latest tracking technology or developing a traditional branding strategy for a certain product, whatever the recommendation may be, it will be custom tailored with your business and budget in mind. Once the plan is completed it is yours to keep and regardless of what you decide to do and who you decide to use to assist and guide you, the eCommerce Plan will be your Road Map to a successful business.
Your eCommerce Plan would include:
- • OVERALL BUSINESS ANALYSIS - Detailed analysis of your website’s errors, mistakes or what we like to call areas of opportunity.
- • SEGMENTATION ANALYSIS – A thorough analysis of your target market (average age, sex, season, etc.).
- • SOLUTIONS/STRATEGIES (Online and/or Traditional) –
- • After having thoroughly analyzed the above points, Gproxy will break down recommended solutions and strategies for you to follow, based on the prior analysis, to make your business successful.
- • We will layout the strategies in a format that is easy to understand, which will include a timeline for implementation and a timeline to see actual results. These strategies are devised to be medium to long term solutions, meaning for at least 12 months.
- • Each recommended strategy will included a detailed explanation of why that solution was chosen and what that solution will help improve.
- • It will include the cost of that solution and a recommended monthly consulting cost to help maintain the optimization of that particular strategy.
- • MARKET TRENDS – Gproxy will study in detail today’s trends with regards to your product, your competitors, market growth and your target market/customers.
- • COMPETITIVE ADVANTAGE - We will analyze your advantages relative to your competitors and, with the recommended solutions mentioned above, increase your competitive advantage over your competition.
- • METRICS – Gproxy will measure the analytics of your current situation with regards to visits, sales, conversion, etc. and estimate a forecast for projected gains after having implemented the recommended solutions. This will give you a realistic picture of the results attainable by following the recommendations of the eCommerce Plan.
- Contact our Sales Consultants at 800.814.4761 for more information about this service
