Gproxy’s main focus in the area of eCommerce Business Strategy Consulting is to optimize and enhance the overall performance, profitability and success of eCommerce related websites. Our role in this process is to guide you through the sea of doubts you may have related to eCommerce Business strategies. We are here to help you through the What’s, Why’s, and How’s of eCommerce strategic planning. Additionally, we participate in the creative process of each project, immersing and committing ourselves from the very beginning.We will advise you even down to the most minimal details, such as to which font and color scheme would be best suited for your particular product or services and the feeling which you would like your website to convey.
An eCommerce Business Plan
A very valuable feature we offer is a detailed ‘eCommerce Plan’. What is an eCommerce Plan? The eCommerce Plan is a Road Map to help guide your business in achieving its objectives while increasing your conversion rate and overall ROI. We conduct a thorough analysis of your business as a whole to clearly understand your objectives as a company. The eCommerce Plan will detail recommendations to follow for your business to be successful, whatever the recommendation may be, it will be custom tailored with your business and budget in mind. Once the plan is completed it is yours to keep and regardless of what you decide to do and who you decide to use to assist and guide you, the eCommerce Plan will be your Road Map to a successful business.
eCommerce Business Strategy Consulting Services
We provide a variety of eCommerce Business Strategy Consulting Services. The services we offer have a direct affect on the main factors that lead to successful eCommerce websites and of course better ROI.
Our eCommerce Business Strategy Consulting Services include:
eCommerce Business Strategy Planning
With our eCommerce Plan, our customers receive a thorough analysis of their current website detailing the areas needing improvement and an action plan on how to address those areas. The eCommerce Plan is our customers’ Road Map to a successful eCommerce site.
SEO Strategies for eCommerce
We provide various Search Engine Optimization solutions, including keywords, description and content analysis, market and competitor analysis, and strong backlink building, among other SEO techniques and strategies.
Online Marketing
We have a selection of marketing tools that combine traditional marketing with the latest online marketing trends. Gproxy can help attract more visitors and potential customers through different marketing strategies and tools. We will create e-Marketing Campaigns with the highest ROI that will attract the kind of customers you want.
Pay Per Click (PPC) Strategies: We develop PPC campaigns with Google Adwords, MSN adCenter, and Yahoo Search Marketing, etc. We perform proper bid management and analyze your current situation to see if it is worth bidding for the top spots...or not.
Cost Per Action (CPA) Campaigns: CPA is considered today as one of the most effective forms of buying online advertising from a direct response advertiser's point of view. An advertiser only pays for the ad when a visitor takes some specifically defined ‘action’ in response to an ad. An ‘action’ can be a product being purchased, a form being filled, subscribing to a newsletter, etc. This is a very effective marketing strategy that Gproxy can assist you with.
Email Campaigns: Customers that registered in your website have shown that they are really interested in your product or service. We will create campaigns that will convert these prospects into customers of your product or service. Sending emails in mass to newsletter subscribers has proven to be very effective.
A/B Testing Campaigns
Split A/B Testing - A/B testing is a simple and realistic way of testing different website designs to find out which one works best and gives you better results. We can analyze your site to see if and when to use A/B testing.
Multivariate Testing
If you are looking to do more than just an A/B Test, we can also guide you through a much more advanced Multivariate Testing campaign. Multivariate testing is when more than one component of a website is tested in a live environment.
Conversion Optimization Strategies
Once you have succeeded in getting people to visit your site through strong SEO strategies, converting visitors into buyers becomes the next most important issue to focus on. Gproxy will help you conduct proper conversion analysis. Conversion Optimization depends highly on the analytics and reporting information to see your areas needing the most improvement in order to reduce the shopping cart abandonment rate of your site.
eCommerce Analytics
Once you have an eCommerce site that is up and running, it is fundamental to study the Analytics of your site. It is important to understand that it is not only gathering the data, but to actually analyze it and study your visitors/customers' online behavior to determine what should be changed to improve your sites performance.
Usability Analysis
Gproxy also offers usability analysis. We look for errors that could be causing your visitors to leave your site too quickly, abandon their shopping carts, etc. that are directly affecting your conversion and ROI.
Affiliate Management
Gproxy can also assists with Affiliate Marketing Programs to help market your website's products and services in return for payment for each sale, lead, action, or visitor generated.
Branding Strategies
Gproxy looks for the best online strategies to market your brand to better position your company and your online business. Gproxy helps you think outside the box to increase your visits, sales and overall ROI.
For a free consultation with one of our experts, contact us online or call our toll free number today.
